Sales

How curiosity strengthens connections

By Arden / June 7, 2017 /

A client hired me for coaching because he wanted to feel more comfortable and be more successful when networking. Besides feeling uncomfortable in general when mingling, he mentioned that he didn’t know how to respond when people shared something he knew nothing about. He was afraid of looking ignorant or uneducated so he would change…

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Five lessons from Craigslist for job applicants

By Arden / September 10, 2016 /

My husband and I are turning our media room into a guest room so we have been both buying and selling items on Craigslist. Craigslist is truly a great way to find and sell items at a reduced price. It can also be a lot of fun to meet interesting people. But, it has its…

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How to lose a prospect and annoy others

By Arden / July 1, 2016 /

Remember that a person’s name is to that person the sweetest and most important sound in any language. Dale Carnegie wrote this beautiful quote in his bestselling book How to Win Friends and Influence People.  And it’s true. As he pointed out, when you remember and use a person’s name it makes him feel special…

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Don’t break 8 year old hearts

By Arden / March 9, 2014 /

This is a guest post by Shari Storm; author, speaker, mom. Girl Scout cookie sales end today and I’ve heard that Camp Fire sales start shortly. Here are a few tips for cookie buyers and passersby.

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The sweetest sound

By Arden / November 7, 2013 /

Are you good at remembering names? If you answered no, you’re not alone. Whenever I teach networking or my First and Lasting Impressions training I ask the participants if they are skilled at remembering names. Usually only a handful of people will raise their hand. Yet, people admit that forgetting names is one of the most…

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Cut, color and conversation

By Arden / September 4, 2013 /

Some people think I’m a daredevil. No, not because I once hurtled myself out of a plane with just a parachute on my back, nor that I ate food from a street vendor in Mexico, and not because I left a secure job to start a business in the Great Recession. No, it’s that people…

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What we can learn from a craigslist ad

By Arden / December 13, 2012 /

My husband and I are big fans of Craigslist, both for selling and buying. We really like the concept of keeping usable items out of the waste stream and letting others enjoy them. Why buy new when there are so many great items in perfect condition on craigslist? Plus, you save so much money buying…

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Stop! In the name of sales

By Arden / September 19, 2012 /

The Puget Sound Business Journal asked me to give a presentation on tradeshow sales and etiquette recently, since their Expo is coming up in October. I was excited to do it and asked my colleague Matt Heinz, with Heinz Marketing, to co-present with me and talk about the marketing and sales aspect of tradeshows.

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Keys to Memorable Giveaways that Prospective Clients Will Love

By Arden / June 13, 2012 /

This is a guest post by Molly Gordon, MCC. We’re shaking it up with a post that isn’t etiquette related. Enjoy. Whether you do business online or off, free gifts have the potential to establish credibility, demonstrate value, and build trust. But not all giveaways are created equal. Here are some keys to creating giveaways…

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Tradeshow and booth etiquette best practices

By Arden / May 29, 2012 /

This is a guest post by Matt Heinz, founder and principal of Heinz Marketing, LLC. You can learn a lot about what to do, and what not to do, at a tradeshow booth just by walking around and observing behavior at just about any event. Below are some of the observations and etiquette best (and…

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